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Role Highlights

We’re looking for a Growth & Demand Generation Manager (B2B) to join our global marketing team. In this role, you’ll drive full‑funnel demand generation strategies that directly contribute to qualified pipeline and revenue across a portfolio of global B2B brands.

Sitting within the global marketing function, this role supports both global and local marketing initiatives. You’ll work closely with Brand Marketing leaders to shape the strategy, execution, and performance of demand generation programs across multiple regions and brands. The role ensures strategic consistency while enabling localisation and agility, partnering with regional marketing teams, brand stakeholders, and sales leaders to deliver measurable business outcomes.

You will lead a team of specialists (directly and indirectly) across marketing automation, paid media, SEO, CRO, and digital channels—ensuring day‑to‑day campaign execution, optimisation, and technical implementation align with overall growth objectives. With a strong focus on digital performance, automation, and commercial impact, this role unifies digital strategy, channel expertise, and growth programs into a scalable demand engine.

What You’ll Do

• Develop and lead scalable demand generation strategies aligned to business and revenue goals
• Drive end‑to‑end, multi‑channel campaigns across paid search, social, programmatic, email, and web
• Accelerate pipeline growth through the generation of high‑quality MQLs and SQLs
• Oversee paid media performance, optimisation, and ROI across global markets
• Lead website strategy and CRO initiatives to improve conversion and user journeys
• Build and optimise marketing automation and lead‑nurture programs across the full funnel
• Partner with sales and marketing teams to align on lead scoring, funnel stages, and campaign execution
• Own performance reporting, attribution, and insights to drive continuous improvement
• Lead, coach, and develop a team of digital specialists across automation, paid media, SEO, and digital channels

What We’re Looking For

• 10+ years’ experience in B2B demand generation or digital marketing
• 5+ years’ leadership experience within a global or multi‑brand environment
• Strong commercial acumen with a proven track record of driving pipeline and revenue impact
• Deep understanding of B2B buyer journeys, lead lifecycles, and sales alignment
• Expertise across digital channels, including paid media, SEO, CRO, and marketing automation
• Proven ability to work across regions, time zones, and diverse stakeholder groups
• Data‑driven mindset with strong analytical and problem‑solving skills
• Excellent communication and cross‑functional collaboration abilities

Preferred Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or a related field
• Certifications in Google Ads (GA4), Meta, LinkedIn, or similar platforms
• Experience with marketing attribution models, reporting tools, and data governance
• Strong knowledge of CRO, A/B testing, and personalisation strategies
• Experience aligning SEO and content strategies with paid media campaigns
• Familiarity with enterprise martech ecosystems and integrations

Your Day‑to‑Day

• Collaborate with global and regional teams to plan and execute demand generation campaigns
• Monitor, analyse, and optimise campaign performance across digital channels
• Translate performance data into actionable insights to improve pipeline and ROI
• Lead experimentation and testing strategies across digital touchpoints
• Work closely with sales teams to improve lead quality, scoring, and funnel progression
• Mentor and guide specialists to deliver high‑performing, scalable campaigns
• Share best practices and drive consistency across brands and regions

What You Will Enjoy (Benefits)

• Inclusive culture at Flight Centre Travel Group
• Access to LinkedIn Learning and tailored development pathways
• Exclusive travel perks and retail discounts
• Strong focus on mental wellbeing and work–life balance
• Global career mobility and internal growth opportunities
• A company that values sustainability and giving back